« Cross-Site Scripting Worm Hits MySpace | Main | History of MySpace.com »

MySpace.com to Manage Astounding User Growth and Media Consumption

MySpace.com - Third Ranked Website Domain with More Than 11 Billion Page Views a Month Uses Isilon IQ as Primary Storage Platform for Its Core Offering of Media Hosting and Delivery

Isilon Systems Clustered Storage Deployed by MySpace.com to Manage Astounding User Growth and Media Consumption
Thursday December 8, 6:00 am ET
Third Ranked Website Domain with More Than 11 Billion Page Views a Month Uses Isilon IQ as Primary Storage Platform for Its Core Offering of Media Hosting and Delivery

SEATTLE, Dec. 8 /PRNewswire/ -- Isilon® Systems, the leader in clustered storage, today announced that MySpace, the premier lifestyle portal, has made an initial deployment of 20 Terabytes of Isilon IQ clustered storage to meet the substantial media consumption demands of its more than 40 million members. With explosive growth in its number of users and their time spent on the site, MySpace has rocketed to an elite position as the third ranked site in terms of page views in October 2005*, according to comScore Media Metrix. In order to accommodate the 24x7 user consumption of its wide ranging catalog of media content and user profiles, MySpace selected Isilon IQ clustered storage to provide the extreme levels of scalability and performance needed to fuel its growth while dramatically reducing IT administration and costs.

"Our media delivery and storage needs are tripling every year and this presented a challenge for our traditional storage systems," said Aber Whitcomb, CTO, MySpace. "Isilon IQ is a critical part of our infrastructure -- the performance, scalability and cost savings we realize with Isilon IQ will help fuel the next wave of our development."

MySpace switched to Isilon IQ clustered storage to support both music label and user-generated streaming and downloadable media programming. Originally using legacy SATA arrays, MySpace quickly found that their traditional storage systems could not accommodate the exponential growth of their data storage. Using Isilon IQ clustered storage, MySpace was able to unify its entire catalog of media programming into one single file system, providing unmatched flexibility to seamlessly scale capacity to meet rapid growth while recognizing dramatic cost savings and, critically, realizing true operational leverage of its IT staff.

"MySpace is experiencing unfathomable levels of growth, both in users and in media content, providing a perfect example of the massive growth of digital content and unstructured data driving explosive stores of data in both the consumer and enterprise markets," said Brett Goodwin, VP of Marketing & Business Development, Isilon Systems. "Isilon IQ has enabled MySpace to leave behind its cumbersome legacy storage systems in favor of a revolutionary new storage architecture designed from the ground up for highly scalable, performance-driven businesses."

About MySpace
MySpace.com is the premier lifestyle portal for connecting on and offline. By integrating web profiles, blogs, instant messaging, e-mail, music streaming, music videos, photo galleries, classified listings, events, groups, college communities and user forums, MySpace has created a connected community. Users put their lives online which, in turn, translates to an offline social experience. MySpace.com is committed to providing the highest quality user experience and will continue to innovate with new features that allow its users to express their creativity and share their lives, both online and off.

About Isilon Systems
Isilon is the leader in clustered storage. Isilon's award-winning family of Isilon IQ products consists of high-performance clustered storage systems that combine an intelligent distributed file system with modular industry-standard hardware to deliver unmatched simplicity and scalability. Isilon IQ was designed for unstructured data and for use in data-intensive markets such as media and entertainment, digital imaging, life sciences, oil and gas and government. The Seattle-based company is financed by Lehman Brothers Venture Partners, Sequoia Capital, Atlas Venture, Madrona Venture Group and Focus Ventures. For more information, please visit: http://www.isilon.com .

TrackBack

TrackBack URL for this entry:
http://www.friendsonmyspace.com/cgi-bin/mt/mt-tb.cgi/14

Comments

Check out the Isilon Case study (PDF) at the following link: http://www.isilon.com/pdfs/case_studies/myspace_casestudy.pdf

Described by its co-founder, Tom Anderson, as the ultimate social hub: part Friendster, part Blogger, part MP3.com and part Craigslist, MySpace has rapidly grown to be the world’s largest and most popular lifestyle portal. By seamlessly weaving events, music and video content with social networking, MySpace enables friends, and friends of friends, to quickly discover common interests. For bands and advertisers alike, this presents a powerful way to rapidly generate an audience and to reach people not plugged into traditional media. To accomplish this feat, and keep the site evolving to its users’ preferences, MySpace allows its users to easily add new rich media to any page which is stored on an Isilon IQ cluster.

Post a comment

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)