In a note to clients, Rohan said that he now believes MySpace's worth as a company will increase tenfold to somewhere around $15 billion by 2009, given the value attributed recently to smaller social-networking sites, MySpace's "massive" international appeal and its ability to inexpensively meet the surging demand for its features.
"The trajectory for profitability of MySpace is every bit as steep as that of Google," the search giant that generated about $6.1 billion in revenues last year, the analyst wrote Wednesday.
That's not bad for a company that at the time of its purchase was barely generating a profit, and three years later is still wrestling with the ways in which it will make money.